Analysis

Mission: Analyze and optimize your site or application

Use your analytics to do more than track keywords and traffic. It also provides information about user profiles and usability within those analytics.  Even for applications, there is data that can help define priorities, change navigation, or increase your knowledge of your audience.

Call on us to help you use your analytics to improve usability of your site and applications. 

Discover your end pages:  From what pages do people leave the site?

Analytics can show you the path the visitor used to go through the site.  You can determine at what point they made their purchse.  Do your purchases originate from different pages or keywords?  How many times did they visit before they committed to watch a demo? How do you set it up so they return?

Use Profiling: How do your visitors behave on the site?

You can determine on which days you tend to experience peak traffic. What happens when visitors need information after hours and cannot reach an expert?  Mine your “log-in” data for types of users… ask if they’re “staff, nurses, doctors, pharmacists” etc.

Use Pathing: When do visitors look for help?  What are the searching on?

You can determine on which days you tend to experience peak traffic. What happens when visitors need information after hours and cannot reach an expert?  Mine your “log-in” data for types of users… ask if they’re “staff, nurses, doctors, pharmacists” etc.