Information Architecture

Mission: Make Your Site Easy to Learn/Use, Visually Pleasing, and Marketable

The difference between acceptance and resistance

What we know about all successful technology (and related man-machine interfaces), from the iPod to the Space Shuttle, is that a sense of “control” is all-important. With a loss of control, the user’s impression of complexity increases even if the interface remains unchanged in all other ways.

Good user interface design will help your users get real work done. When this is done with the right approach and with an expert team, incredible user interface design also helps sell your product. It simply does.

Without attention to the User Interface, users are less productive, it takes more time to develop products and the final product is less attractive to customers.

Benefits Include:

• Decreases User Interface “bugs” where the application doesn’t do what it’s intended to do
• Saves time and money be getting the development right the first time
• Increases user productivity which results in greater profitability
• Reduces training and support needs

Design the Interface from the usability study and be the voice of the user

Graphic Designers, Software Developers, Marketing Staff, CEO’s are all professionals who have either design experience or superior business knowledge  --  who don’t necessarily reflect the user in the interface.  They tend to design from the company needs or personal experience.  Use the data from your usability studies to guide the development of the user’s interface.